"Out of 10 start-up companies, 2 companies never see the light of day, 6 companies go to market but fail to make money, and only 2 actually become break-even or profitable"
“Despite the best efforts of remarkably talented people, most attempts to create successful new products fail. Over 60 percent of all new-product development efforts are scuttled before they ever reach the market. Of the 40 percent that do see the light of day, 40 percent fail to become profitable and are withdrawn from the market. By the time you add it all up, three-quarters of the money spent in product development investment results in products that do not succeed commercially” - Clayton Christensen - The Innovator's Solution
Typical consulting or virtual executive services often focus on trying to improve your business from the inside out, however our focus is on helping companies to start, increase revenues, and strengthen their business by bringing to the table their greatest asset...customers. Our pre-packaged solutions help you to identify, contact, and collaborate with real-life customers so that you can incorporate their perspective and requirements into all aspects of your business.
The Ideas2Revenue process consists of 4 separate phases which are applied to the different parts of your business. In each phase we provide all of the necessary tools, instructional material, and packaged services required to help you achieve your desired results.
» Identify - In the Identify phase the following are some of the services that we provide:
✓Clearly identify the true users, buyers, and decision makers for your solution within the right target market.
✓Research and identify the key issues that your target customers are facing. Craft messaging around where your solution may potentially fit in order to satisfy these needs.
✓Identify potential adopters, key influencers, and industry experts for your solution. We help you to build the value proposition required to motivate them to meet and share their information with you.
✓Identify potential sales channels, reseller partners, and competitors.
✓Craft a plan including scripts, strategies, and tactics on how to contact your target clients.
» Contact - The following are some of the services we provide within the Contact phase:
✓Implement a program to make contact with the target users, and buyers of your solution. Target is at least 10 meetings with potential clients of your solution.
✓Set the appropriate expectations with the clients as to the information to be gathered, timelines, and next steps.
✓Gain commitment to meet with you and to share with you their experiences, needs, requirements, and buying processes.
✓Set the stage for them to provide you with their perception of your solution, similar solutions, and what you may do in order to gain a competitive advantage, and quick sales traction for your product or service.
» Collaborate - In the Collaborate phase we:
✓Assist you in meeting preparations including building the proper questioning to uncover the clients key business, technical, and functional requirements. This includes guidance on how to uncover what is truly important to them, how it is measured, and where your solution will have the greatest impact.
✓Provide you guidance and a process which will help you to dig deeper so that you may understand the clients perception of your company, your processes and your product or services.
✓Work with you to utilize our RECITE process to help guide the flow of the questioning while in front of the client. This ensures that you put the clients at ease, are able to gather the most valuable information, and you are making the best use of your time together.
✓Gain a commitment for next steps from the client. Most often this commitment is to have an "open door" to call upon the client during your development process and also a commitment to become testing partners for your product or service before it is released.
✓Help you to build a solid rapport with your potential clients which often results in these clients becoming the early adopters of your solution and potential reference accounts.
» Implement - The Implement phase consists of us:
✓Working with you to take the information gathered from your client interactions and build it into your development, sales, marketing, support, and go to market strategies.
✓Assisting you in taking the information gathered and refining your value proposition. This will be vital for the success of your sales and marketing teams to address the needs of your target market as a whole.
✓Providing you the tools and processes necessary to keep your new client relationships warm and moving forward.
✓Working with you to review the information gathered and identify any new or additional revenue streams that may be possible for your product and/or service.
The above information gives you a representation of some of the components and deliverables from each package. If you would like to get specifics about each package or would like to discuss your individual needs, then please contact us.
Note: If you are a Canadian Technology company, visit the Funding Program section to learn more about how you may be eligable for up to $50,000 in funding from the Canadian Federal Government to help accelerate your growth. Please contact us if you would like more information on this program.