Thoughts, ideas, and lessons learned from real-world customer engagements and interactions...
A key word for customer alignment
12 May 2011 | No Comments | posted by admin | in Customer Alignment, Customers
One of the key words that is vital to successfully building customer alignment is “Trust”. In order to create the type of customer alignment that leads to long lasting mutually beneficial relationships, customers will need to:
– Trust that you are equally focused on their best interests as well as yours.
– Trust that you are building a relationship for the long-term and not just for short-term gains.
– Trust that your product or service will do what you said that it will do.
– Trust that before making any major product decisions, you will solicit input from them or others within their industry.
– Trust that your support will be there when they need it.
– Trust that the feedback and input that they offer gets considered even though it may not always be used.
– Trust that you will continue to focus on building solutions that meet their needs as well as others within their industry.
– Trust that the confidential information remains confidential.
– Trust that any referrals that they offer will be treated with the same level of service as they receive.
What are you doing to build trust with your customers?
This article was written by: admin