Thoughts, ideas, and lessons learned from real-world customer engagements and interactions...
Website Update & Free paper available
21 Apr 2011 | No Comments | posted by admin | in News
We have just released a new version of our site. We hope that you like what we have done and it is a bit more user friendly. We changed web platforms so that we can easily be completing more regular blog posts and updates. We also have some initiatives underway to expand out our Ideas2Revenue™ Program…so be sure to check back often.
Another component which is new is that we are now taking subscriptions to a regular newsletter that we will be sending out. Please take a couple of seconds to subscribe.
Finally, we have just released a new paper entitled “10 Actions You Can Take Today To Become More Aligned With Your Customers“. Download it today and let us know what you think…we always value comments, and suggestions.
The definition of insanity….
27 Aug 2009 | No Comments | posted by admin | in Media, News
The definition of insanity, is doing the same things over and over again but expecting different results!
According to Rick Spence who is the author of Canadian Entrepreneur, in a recent article that appeared in the Vancouver Sun entitled Deep Cuts Not the Best Cure reiterates this statement. According to his article and research provided by a Canadian marketing firm, it appears that of the of the small to medium sized companies, many of which have been affected by the current economy, have done nothing to change their approach. It goes on to highlight that these companies have not changed their sales strategies, have not tried anything to adapt to their customers needs, and have not done anything in order to try to get closer to their customers.
That is insanity. It is one thing to not know what to do or how to do it…but, it is another to do nothing at all. It is unfortunate because the success or failure of these companies affects us all. Not only does it create jobs and opportunities for Canadians, it affects the communities we live in, it affects the opportunities available to the next generation (our children), and it affects the ability for Canadian companies to be able to truly compete on a global level.
We have been “practicing what we preach”…
11 Aug 2009 | No Comments | posted by admin | in News
We have been “practicing what we preach”….We have listened to our clients.
Over the last number of months we have been out talking with our network, meeting with potential clients, and completing a number of customer engagements. All through this process we have been asking questions and trying to understand ways that we may improve, and make what we offer even better. We received some amazing feedback from a number of these clients on a number of different aspects of our business. First, they told us that our website led them to believe that our process and methodology was only for start-ups and early stage companies, however they clearly saw that companies of different sizes and stages of growth could benefit from what we had to offer. So, just like what we help our customers to do….we listened to our clients and made some changes. Take a look around the site, and you can see the changes that we have made to clearly articulate our offerings and the value to companies in all of the various stages of their growth. We are always looking for more ways to improve, so please contact us if you have any feedback or if we can be of assistance in any way.
Second, with many of the very early stage companies (Concept and Seed Stages), we know the challenges that you face as it relates to managing your resources and trying to build some momentum for your new company. Having said this, we have created a new way for you to get some very basic initial market feedback regarding your product or service with minimal investment. We have recently launched www.techhotornot.com where each week we post a new technology for people to review, and provide some basic market validation for your solution. We have had some amazing response to the site so far and have already provided some real-world market feedback to a number of initial companies. Through the site, we are also continuing to build a database of “Panel Experts” who have joined the panel to review and potentially provide some real-world testing for new technologies that are of interest to them. This database is continuing to grow.
So, have you gotten out and talked with some of your customers lately? If not, then there is no better time than the present in order to do so. We will continue to find opportunities to listen to our customers, and implement this feedback in order to make our company and our offerings even stronger. And since this is what we “preach”, we will continue to find new and creative ways to help our customers to do so as well.
