Thoughts, ideas, and lessons learned from real-world customer engagements and interactions...
Are you charging for the confusion?
20 Feb 2010 | No Comments | posted by admin | in Pricing, Sales
For some reason, pricing is one of those areas that many companies seem to continually struggle with. Last month we actually held a free webinar where we tackled this topic. A recording of this session is available by going to the Monthly Webinar Series section on our Resources page.
I was recently reminded of the importance of properly pricing your product or service. A couple of weeks ago, I went out to my vehicle and took off as usual. As I was driving down the street I noticed that my windshield was cracked…(after a few choice words) I thought that I had better get it taken care of right away so that it would not spread. When I arrived at one of the local glass repair shops, I went inside and gave the make and model of my vehicle to the person working behind the counter. Within a couple of minutes I was happily given a quote for $800 installed. Again, I mumbled a few unrepeatable words to myself as I went back out to my vehicle and drove home.
