Thoughts, ideas, and lessons learned from real-world customer engagements and interactions...

Sometimes the sauce is not so secret!

30 Sep 2009 | No Comments | posted by admin | in Random Thoughts

Most of us have heard the term – “Secret Sauce”. Many people often use this term to refer to an idea or concept for a technology or technological feature within a product or service that separates them from their competitors within the industry. The different recipes for “Secret Sauce” are endless, and are always very specific to the company or the individual. However, the one common aspect is that people often view this as something that they need hold close to their chest as they think that someone may steal their idea or concept and all of a sudden become their competition. Don’t get me wrong…I agree that you should protect your intellectual property, however I also believe that the secret in the “secret sauce” is not an idea, concept, or feature but rather it is about your ability to execute upon your ideas. It is about just doing it!

What truly separates the successful companies and executives from the rest is that they executed on turning their ideas and concepts into reality. It would have been much easier for them to find reasons why they could not build a company, why they could not get into that key account, or why they should just go ahead and give up as the odds of failure are high. However, they did not take the easy way out but rather stopped making excuses, ignored the critics, and just did it. They executed and produced results. So, if you are looking for a little bit of motivation to get out there and make it happen…to “Just Do It”, then take a look at this new ad from Nike. Hopefully it will help to motivate you to ensure that your “Secret Sauce” is execution…