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A must read....

03/04/09 08:23
Innovators Solution Book
The Innovators Solution by Clayton Christensen (Chapters or Amazon) is a must read for anyone who is looking at creating, or growing their business. Although there are many different topics that are covered through this book including strategy development, instructions on how to hire the best management team (by the way he actually challenges many of the practices people use today), and also how to develop solutions which will be successful commercially. I believe that he is the person who started the terms “Disruptive” and “Sustainable” to define how your product or service is going to go to market.
One of the key areas in this book is that on several occasions he discusses the importance of having customers or potential customers involved in your development. Although I would like to claim that Clayton Christensen stole my idea :-)...we both know that he didn’t. The concept of working closely with current and potential clients just makes sense.
If you are looking for the overall high level strategy for your company and solution then again this is a must read. If you are looking for a specific process that will help you to identify, contact, and work with potential clients within your target market industry, then may I recommend the Building Sales Momentum Through Client Driven Development program :-).

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