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Operations

Have you ever been your own customer?

Customer Service
Let me set the stage for you. Recently I had one of my bank cards “compromised”. If you have never had this happen to you, it is basically where someone in one of the locations where you have used the card clones the card and then starts to try and drain your bank account without drawing too much attention to it. So there may be $200 missing today, and then $380 missing the next day....etc.

After getting the call, I had to go into my branch of the bank to “get a new card” according to the person who contacted me from the security department. I thought that this would be a simple 5 minute stop at my branch. 35 minutes later after filling out a number of forms, reviewing recent transactions on the account, and programming my new temporary card, I was finally out the door.

As part of this process they were to reimburse me for a couple of hundred dollars which was taken from my account. I was told by the teller that since it is a smaller amount the money was back in my account and that was all that was needed to be done.

Yesterday, I received a call from the audit and fraud department of the bank asking me to call them back. So, I called back one time from the road but my cell phone battery died. I then got back to the office and phoned them and it rang several times. I heard a ladies voice very briefly just before the line went dead...she must of accidently hung up on me. So, I call back again.....ringing constantly for about 3 - 4 minutes. I hang up and try again, and this time after one automated recording asking me to have my card number ready for faster service, there is another one that just says Welcome to the Audit Department....and then silence. I did not know if I was to wait on the line, if the line was cut off again, or if I was in one of those IVR black holes that we have all experienced when trying to deal with an automated phone system. I tried this a couple more times and finally decided to sit on the silent line and hope for the best. After several minutes a live person finally answered the line. Oh....and when we talked his only comments were to me...we have reviewed your file again, and everything is OK and the funds have been deposited in your account. What? I went through this just to have you confirm what the teller had already told me and I thought was already done several days ago?

So what is the point of all of this? Well as a customer of this bank for almost 20 years, I was extremely frustrated with this whole experience. Do not get me wrong I appreciate the fact that they at least stopped more money from being taken from the account and are doing the best they can to stop this type of crime...but the experience for me as a customer was unbelievably frustrating. When was the last time you picked up the phone and called your support organization? Your sales team? Your Reception? or tried to get through to your own extension using the dial by name process? If you have not done this for a while, then do it today. Make sure you are not loosing precious sales opportunities or even customers somewhere in your system. Many of the customers will not tell you that there is a problem as they often do not call back at all. Take the time to make sure your systems are set up to make the experience for the customer easier...not harder and more frustrating.
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Building Start-up Sales Teams:Tips for Founders

Recently I was involved in a conversation on LinkedIn that was focused around the question as to when is the right time to hire a VP of Sales. I am a bit opinionated about this as there really is a “right time” to do this. Many people argue that you need to have a VP of Sales right out of the gate with your company, but I actually disagree. The focus and money should be spent on getting closer to your potential customers to better understand their needs and requirements. Once you have this nailed, and have built a solution that meets these needs and demonstrated that customers will actually pay for your solution, then bring in some sales talent to help you get some traction for your solution. Then go out and hire your VP of Sales.
Anyway, one of the answers to the question pointed to the following article
Building Start-Up Sales Teams:Tips for Founders written by Dharmesh Shah who is an entrepreneur and founder of the OnStartups.com blog. I think that this article does a great job in putting this decision into perspective....so why reinvent the wheel, as Dharmesh has done a great job in framing this discussion. I particularly like items 6 and 14.
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